In recent days I have had several email exchanges with W4OP, Dale and W9RAN, Bob. In the course of those discussions SSB radio models came up that never really made it to market. Certainly, companies like Gonset, E F Johnson and Cosmophone were not obscure and had a track record, but they really never had the success with SSB products like Heathkit, Swan, Drake, Collins and of course Atlas. That is a key issue as none of these companies exist today building ham equipment. So, what caused some to not enter a market or others to withdraw. An over simplistic answer is foreign competition. You know FBC, Faster, Better and Cheaper. That in my opinion is only part of the answer. The other part may involve the people versus a team. Swan and Atlas are synonymous with Herb Johnson. E F Johnson and Gonset, were family-owned companies as was Drake and Collins. We shouldn't forget Hallicrafters (Bill Halligan) and of course WRL (Leo Myerson) and Ten Tec (Al Khan). One must ponder...